Doug Williams and Associates started as a business consulting firm. We did (and still do) executive coaching, business plans, marketing plans, business start-up consulting, strategic planning, business analysis, business valuations and setting up business systems.
This makes us very different than other web development / Internet marketing firms. Most web design companies are owned and run by graphics designers who are good at graphic design, but they don't understand business and marketing. We started first as a business consulting firm so we clearly understand how a business operates and how to market.
One of the most common questions we get asked by new clients is how did a business consulting company become a leading web design company? Well... here is our story.
In early 2002 as Doug Williams moved full time into business consulting and he contracted to have his first website built. One of his requirements was that the website be found on the search engines. The designer that he hired assured him that he could take care of this. Doug was very interested in the process of getting good search rankings so he found and read many articles on SEO (search engine optimization).
The designer created a nice web design, but made every mistake possible for getting a top ranking. What's more, he was intensely stubborn that his way was the right way. Doug had to pull the website back from the designer and paid him off. With the help of his son, Doug completed the website and optimized the website for the search engines. In a number of months, the website started moving up on the search engines and became well ranked.
Several of Doug's clients soon asked if he could do the same for their websites. Being the entrepreneur, Doug said "of course." Results were excellent and Doug's SEO part of the business quickly grew. Soon web design was added into the available services.
Today there are 10 top quality people in the business including graphic designers, web programmers and a SEO team. Doug still does the business consulting which he very much enjoys. We have evolved into a quickly growing Internet marketing / web design firm with an important difference. We look first at our clients business needs, the marketing plan (or develop one) and then create a website that fits the business needs.
"Doug's knowledge and professionalism far exceeded anything we could hope for. He is always on top of things and follows through with every detail, however large or small. We are extremely happy that we are at top 3 positions for several major keywords. We look forward to a long and lasting relationship. Thanks Doug!"
- Lien Hong, Principal
Cyphone Design
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Helping online prospects find the info they need is often the first step in setting up the sale. For larger websites, consider adding a site map and site index. The site map is organized by category or audience segment. The site index is a alphabetical listing by subject. Adding a search for keywords is also very helpful for visitors.