-- You currently can use only three image file formats in the Web Site Design: GIF, JPG, and PNG. These formats all compress images to create smaller files. Knowing which file format to use for which type of images is important. If you choose the wrong file type, your image will not compress or appear as you expect. Color depth (described in the "Color Basics" section of this chapter) is a factor in image file format...... more
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-- If your graphic design pro does understand your needs, he or she will understand that you are using your graphic designs as a means of marketing and branding. As such, designs must be attractive, interesting, and reproducible, without being overwhelming. They must also work as well on-line as they do off-line-because even electronically-based businesses have to write a letter now and then. Graphic designs must put a professional face on your business or organization. Graphically... more