Web Traffic

Search Engine Optimization (SEO)

Affordable small business Search Engine Optimization means getting more targeted web traffic to your website. You will notice that I said targeted traffic. If your website isn't what your visitor is searching for, then your business will get no benefit.

Estimates are that only 2-5% of the websites today have been optimized. With the growing number of websites being added by businesses and individuals, the only way to stay visible in the World Wide Web is SEO. Optimization helps your site to obtain top rankings. Website optimization is not cheap, it requires many hours of analysis and investigation by experts. But the results can be astounding. Your website visibility can increase dramatically, saving you a lot of money that you would constantly need to spend on advertising otherwise.

Remember SEO is not using trickery to fool the search engines. It is not using spamming techniques that will only improve your chances of being dropped from search results altogether. It does not involve the use of throwaway domains or shadow domains. Such tricks will cause you to be dropped completely and at best only work for a short time.

The SEO Process

The first step in SEO is researching the keywords. Keywords are generally the goods and services being searched for. People search for solutions, not a company or a person. For example if some one is looking for help with their business, they will generally search for business consultingmuch more often than business consultant.

In choosing the right keywords, look for:

Phrases rather than individual words. Phrases are more specific and give closer results.
Words that accurately describe the products or services that you offer.
Phrases with a lower amount of competition. This means fewer websites using the same phrases.
Select keyword phrases that have high traffic.
The best phrases meet all 4 tests. We suggest using a quality analysis tool such as Wordtracker.

Once the best keyword phrases have been chosen, they must be worked into the website. Use these keywords and phrases with the right prominence and frequency throughout the body text. For best results, you can use these keywords in the domain name, page names, in meta tags, hyperlinks and alt tags with the right prominence and frequency.

Before building up the pages with these keyword phrases, you need to fix any structural problems that exist with your site. Several common problems include websites constructed in frames, sites built with an online website builder and ones built with large slow loading graphics. Debug the HTML code to remove invalid code. We recommend checking your page(s) using http://validator.w3.org.

It is very important to get other websites to link to yours. Getting other websites to link to your site has been one of the key elements of SEO for many years. It is like a popularity contest. If your website has many other websites linking to it, then your website must be important. If these links are from major websites, then your website must be very important.

Now you are ready to let the search engines know your site exists. Today, a single submission to the major search engines is usually enough. We still recommend a manual submission to the open directory at dmoz.org.

Now is the hardest part... you wait. How do you know if what you did is working? You monitor the traffic and search engine spiders on your website statistics package that comes with the better hosting companies like ours. You should monitor your actual rankings on at least a quarterly basis with all the various engines.

Or you can sit back and let Doug Williams and Associates do the work and get you the results that you need.

Reciprocal Link Management

Having a solid link exchange campaign is a crucial part of any search engine optimization project to build web traffic for a site. Google places their greatest weight on link popularity because on-page elements can be manipulated quickly and easily. Both Yahoo and MSN also place importance on the anchor text and the quantity of incoming links, but not nearly to the level of Google.

Convincing quality, relevant sites to link to you can be tedious, time-consuming and frustrating. Link building must be done carefully to avoid link spamming. When you are building links to increase your link popularity and increase on-line traffic, who do you link to? The question of where to link to increase ranking can be confusing.

Our experienced and trained staff will analyze the quality of each potential link partner and make sure the topic complements your website to achieve link popularity in a natural and search engine friendly way. The bottom line is that our link building campaigns get results. Sign-up now to start building up your link popularity.

Pay-Per-Click Setup

If you need imediate results or you have a website that is a template or built by a website builder then pay per click is a great solution. We will help you research the right keywords that will give you the optimal return, help you set up a pay per click account and teach you how to manage your account!